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Methodology8 min read

The Build-Measure-Learn Loop: A Founder's Only Job

Master the core cycle of the Lean Startup methodology. Learn how to iterate faster than your competition can think.

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The only thing that matters in a startup is the Speed of Learning. The faster you move through the Build-Measure-Learn loop, the faster you find your billion-dollar idea.

The Loop Breakdown

PhaseThe MistakeThe "Lean" Fix
BuildBuilding the full product.Building the "Minimum" viable test.
MeasureTracking "Vanity" metrics (likes).Tracking "Actionable" metrics (sales).
LearnIgnoring the bad data.Pivoting or Persevering based on truth.

🛑 Benchmarking Your Speed

Cycle TimeThe VerdictThe Result
1-7 DaysElite Speed.You will likely find PMF in 3-6 months.
1-3 MonthsStandard Speed.High risk of running out of runway.
6+ MonthsDanger Zone.You are over-engineering a failure.

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