Investors often say they "invest in the jockey, not the horse." This is because a great idea in the hands of the wrong founder will fail, while a mediocre idea in the hands of the right founder can pivot to a billion-dollar success.
The Founder-Market Fit Scorecard
| Dimensions | Green Light ✅ | Red Flag 🚩 |
|---|---|---|
| Domain Experience | You have worked in the industry for 5+ years. | You found the idea on a "Top 10 trends" list. |
| Network | You know 10 people who will buy this today. | You have zero contacts in the target industry. |
| Obsession | You think about the problem in the shower. | You are just looking for a "passive income" stream. |
| Technical Edge | You (or a co-founder) can build the first version. | You are 100% dependent on an expensive agency. |
Why Passion is a Math Equation
Founder-market fit isn't just about "loving" your idea. It's about reducing your Customer Acquisition Cost (CAC). If you are already in the industry, you can reach customers for $0 through your network. If you aren't, you have to pay Google $10 per click.
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