90% of startups fail. Not because of bad execution, but because they built something nobody wanted. You can avoid this fate by validating your idea BEFORE you invest time and money.
The 7-Method Validation Framework
| Method | Time | Cost | Best For |
|---|---|---|---|
| 1. Customer Interviews | 1-2 Weeks | $0 | Understanding deep customer pain. |
| 2. Landing Page + Ads | 1 Week | $100-$500 | Testing mass-market interest quickly. |
| 3. Pre-Sales | 2-4 Weeks | $0 | Getting actual cash before building. |
| 4. MVP / Prototype | 2-8 Weeks | $500+ | Testing repeated usage and value. |
| 5. Competitor Analysis | 1-3 Days | $0 | Seeing what already works. |
| 6. Search Trend Analysis | 30 Mins | $0 | Validating market growth. |
| 7. AI Validation | 60 Secs | $0 | Instant, data-driven initial score. |
What "Validation" Actually Looks Like
Don't confuse "interest" with "intent." Use this comparison to see where you stand:
| ✅ Validated (Green Light) | ❌ Not Validated (Red Flag) |
|---|---|
| 20+ customers confirmed the problem is painful. | Only you and your co-founder think it's a "cool app." |
| 10+ customers gave specific feature priorities. | Everyone says "it's interesting" but won't prepay. |
| 3+ pre-sales (cash in hand) before launch. | Market trends show search volume is declining. |
| Competitor reviews show consistent, fixable gaps. | Everyone is currently using a free solution they love. |
Detailed Method Breakdowns
Method #1: Customer Interviews
Questions to Ask:
- "What is the biggest challenge you face with [problem]?"
- "How much does that challenge cost you right now?"
- "If I could fix it for $X, would you pay today?"
Method #2: Landing Page + Ads
The Formula:
- 1,000 visitors → 100 email signups = 72/100 (Validated)
- 1,000 visitors → 5 signups = 12/100 (Pivot Needed)
🛠️ Essential Free Tools
| Category | Recommended Tool | Why Use It? |
|---|---|---|
| Research | Google Trends | See if demand is growing or dying. |
| Ads | Google Ads | Test intent for specific problem keywords. |
| Landing Page | Carrd | Build a 1-page site in under 60 minutes. |
| AI Assessment | Worthify | Get a 0-100 validation score in 60 seconds. |
Common Validation Mistakes to Avoid
| ❌ The Mistake | 🛠️ The Fix |
|---|---|
| Asking Friends/Family: They love you, so they lie to spare your feelings. | Talk to strangers: Join Reddit or LinkedIn groups. |
| Building First: You waste 6 months coding something nobody wants. | Validate First: Sell the idea before writing code. |
| Ignoring Negative Signals: "They just don't get it yet—I'll launch anyway." | Pivot Fast: If 20 people say "no," listen to them. |
Next Steps: Validate Your Idea This Week
- Run AI validation on Worthify (60 seconds).
- Interview 10 strangers in your target market.
- Build a simple landing page and run $50 in ads.
- Compare results to the "Verdict Table" above.
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