The TikTok algorithm is the world's fastest taste-tester. If you post 3 videos about your product and all get 0 views, the "Hook" or the "Value" isn't there.
The Short-Form Test Flow
| Video Type | The Hook | The Measurement |
|---|---|---|
| The "I couldn't find it" | Frustration with existing gaps. | Shares and "where can I buy?" comments. |
| The "Day in the life" | Solving the pain in real-time. | Retention rate (Did they watch the whole thing?). |
| The "Unpopular Opinion" | Challenging industry norms. | Conversation depth in the comments. |
🛑 Comparison: The "Polished" vs. "Raw" Content
| Style | Effectiveness | The Outcome |
|---|---|---|
| Raw / POV | Extreme | High trust, high engagement. |
| Professional Ad | Low | People scroll past (Ad blindness). |
| B-Roll / Text | Medium | Good for quick features, bad for brand. |
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