Investors do not invest in ideas. They invest in evidence. If you walk into a meeting with just a "great concept," you will walk out with nothing. Validation is the process of collecting the proof that VCs and Angels need to see.
📊 The 5-Metric Investor Scorecard
| Metric | What Investors Ask | The "Gold Standard" Target |
|---|---|---|
| 1. Pain Depth | Is this a "Migraine" or a "Vitamin"? | 80%+ of 30+ interviews confirm urgent pain. |
| 2. Sticky Logic | Why won't they leave next month? | High switching costs or daily usage patterns. |
| 3. Traction | Is there real momentum? | A waitlist of 1,000+ or active pre-sales cash. |
| 4. Unit Math | Is growth affordable? | LTV to CAC Ratio of 3:1 ($1 in → $3 out). |
| 5. The Moat | Why can't Google crush you? | Proprietary tech, network effects, or data edge. |
🤒 Solve a Migraine, Not a Vitamin
Investors want to fund "Aspirin" (urgent relief) because it's easier to sell than "Multivitamins" (long-term health). Use this table to categorize your idea:
| 💊 The Vitamin (Hard to Fund) | ⚡ The Migraine (Easy to Fund) |
|---|---|
| Nice-to-have: "I want to help people organize." | Urgent Need: "I save businesses $5k a month." |
| Deferred Value: "You'll feel better in a year." | Instant ROI: "We solve this pain in 5 minutes." |
| High Friction: Requires the user to change habits. | Seamless Fix: Integrates into their current workflow. |
The "Customer Math" (LTV to CAC Ratio)
This is the single most important number for most VCs. They need to know that for every $1.00 they give you for ads, you can reliably generate at least $3.00 in lifetime value.
🏁 The Final Investor Checklist
- Prove 30+ strangers have the problem.
- Project a clear 3:1 LTV/CAC ratio.
- List at least 3 direct competitors and your "Gap Fix."
- Show a 90-day milestone roadmap.
Don't Pitch Unprepared
Before you walk into the room, you need a data-driven report that speaks the investor's language. Worthify analyzes your idea's success probability using real market trends and competitive benchmarks.
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