A script isn't a handcuffs; it's a compass. It ensures you don't leave the call without the "Deep Why" behind their problems.

The Script Matrix

Industry	The Opening Line	The "Critical" Question
B2B / SaaS	"Walk me through your worst day at work."	"If I gave you $10k to fix this, where would it go?"
Consumer / App	"When was the last time you felt [Emotion]?"	"What was your biggest frustration with [Competitor]?"
E-commerce	"What was the last thing you bought in this category?"	"Why did you choose that over every other option?"
Local Services	"Who do you currently call for [Problem]?"	"On a scale of 0-10, how much do you trust them?"

🛑 Comparison: Open vs. Closed Questions

Don't Ask (Closed)	Do Ask (Open)
"Do you like this feature?"	"How would this feature change your daily habit?"
"Is this expensive?"	"How much money does this problem cost you per month?"
"Are you the decision maker?"	"Who else needs to sign off before you can buy this?"