If you aren't embarrassed by the first version of your product, you launched too late. Perfection is a form of procrastination. In a startup, the only thing that matters is how fast you can turn a "Guess" into a "Fact."
The Speed Advantage Matrix
| Action | Why Founders Wait | Why You Should Move |
|---|---|---|
| Launch MVP | "It's not pretty yet." | Real users don't care about the UI; they care about the fix. |
| Sales Calls | "I'm not ready to pitch." | Pitching is the only way to learn what they will buy. |
| Price Test | "I'll wait until it's finished." | You can't validate demand without a price tag. |
| Ad Testing | "I need better creative." | Bad creative with a great offer still converts. |
🛑 Comparison: The "Polisher" vs. "Shipper"
| Metric | The Polisher | The Shipper |
|---|---|---|
| Time to Market | 6-12 Months. | 2-4 Weeks. |
| Feedback Loop | 1 big guess at the end. | 50 small facts along the way. |
| Survival Rate | Low (Runs out of money/will). | High (Iterates until they win). |
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