The App Store is a graveyard of "beautiful" apps with 0 downloads. Don't build the app first. Build the audience first.
The App Validation Flow
| Test Method | Cost | Speed | Outcome |
|---|---|---|---|
| 1. UI Mockup Ads | $100 | 2 Days | Click-through rate (CTR) on specific features. |
| 2. Concierge Service | $0 | 1 Week | Proves people will pay for the result. |
| 3. Interactive Figma | $0 | 3 Days | Video demo of users trying the prototype. |
| 4. Paid Waitlist | $0 | 1 Day | Pre-orders or credit card authorizations. |
🛑 The "Hard Truth" Comparison
| Signal | 🚀 Build the App | ⛔ Stop / Pivot |
|---|---|---|
| Conversion | 10%+ sign-up rate on landing page. | < 2% interest from target users. |
| Engagement | 50% of people asked "when is it live?" | People said "it's cool" but wouldn't pre-pay. |
| Pain Level | Users currently use 3+ tools to do this. | Users don't have a workaround (no pain). |
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