You don't need a global market to build a million-dollar business. Often, the riches are in the niches of your own neighborhood.

Local Service Test Matrix

Strategy	Speed	Effectiveness	The Action
Nextdoor/FB Polls	Instant	High	Ask: "Who struggles with [Problem]?"
Google Maps Audit	1 Hour	Extreme	See which competitors have bad reviews.
Flyer Smoke Test	1 Day	High	Distribute 50 flyers with a QR code.
The Coffee Offer	1 Day	Moderate	Chat with 5 local business owners.

🛑 Benchmarking Success

Metric	Green Light ✅	Red Flag 🚩
Competition	Many competitors with 3-star reviews.	One massive dominant player with 5-stars.
Lead Cost	You can get a lead for under $10 on FB.	Google Ads for your keywords are $50/click.
Urgency	Customers need the fix "Today/Now".	Customers say "maybe next year."