A marketplace is only as good as its liquidity. Without buyers, sellers leave. Without sellers, buyers nunca appear. This is the "Cold Start Problem."
🛑 Comparison: The Two-Sided Validation
| Stakeholder | What They Care About | How to Validate |
|---|---|---|
| The Seller | "Will this give me more sales?" | Get them to sign an LOI (Letter of Intent). |
| The Buyer | "Is it easier than Google?" | Test search-intent ads and landing page signups. |
The Seed Strategy Matrix
| Method | Effort | Goal |
|---|---|---|
| The Single Player | High | Build a tool that provides value WITHOUT buyers. |
| The Concierge | Extreme | Manually match buyers and sellers via email. |
| The Global Proxy | Low | Use an existing platform (eBay/Fiverr) to test. |
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