Reddit is where people go when they are frustrated, confused, or looking for something that doesn't exist yet. It is the world's largest, real-time focus group.
The Reddit Research Workflow
| Phase | Tool | Goal |
|---|---|---|
| 1. Mining | Subreddit Search | Find the "Complaint Threads" (I hate when...). |
| 2. Analysis | Sentiment Check | Do people have a workaround or are they stuck? |
| 3. Validation | The "helpful" comment | Provide value, then ask for a 5-min interview. |
| 4. Scaling | Reddit Ads (Low Budget) | Test copy and land-page CTR for $5/day. |
🚀 Comparison: Active vs. Passive Communities
| Community Type | Ease of Validation | The Approach |
|---|---|---|
| Active Sufferers | Extreme | Solve a current technical error or fix. |
| Aspirational | Hard | Focus on lifestyle or "bettering themselves." |
| Professional (B2B) | Extreme | Save them time or money at their job. |
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